Only the best, front and centre
Holdens>Poole Dick
- Branding, Contract Work, Website
During the briefing discussions I learnt that Poole Dick were not only dedicated to their clients but also their employees. Working towards making an up-lifting culture where everyone can thrive.
I wanted to bring out these ‘behind the scenes’ bits which led me to using the negative space found withing the counters of ‘p’ and ‘d’. I utilised these graphic language across the brand and website, creating interesting containers and layouts that not only eluded to the company’s ethos but represented some key aspects of the development industry, creating easy flowing and structural designs
